Question 1

What is AI visibility and why does it matter for e-commerce?

Accepted Answer

AI visibility refers to how easily AI assistants like ChatGPT, Perplexity, and Gemini can find, understand, and recommend your business. As more consumers use AI instead of traditional search engines to find products and services, businesses without structured data are invisible to this growing channel. Gartner predicts traditional search volume will drop 25% by 2026.

Question 2

What is JSON-LD schema markup?

Accepted Answer

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding structured data using the Schema.org vocabulary. It tells AI systems and search engines exactly what your business is, what you sell, your reviews, FAQs, and more in a machine-readable format. It is embedded in your website HTML and is invisible to users but critical for AI comprehension.

Question 3

What is Generative Engine Optimisation (GEO)?

Accepted Answer

Generative Engine Optimisation (GEO) is the practice of optimising your website content and structured data specifically for AI-powered search engines and assistants. Unlike traditional SEO which focuses on Google rankings, GEO focuses on making your business recommendable by ChatGPT, Perplexity, Gemini, and other AI systems.

Question 4

How does the FlinnSchema AI audit work?

Accepted Answer

The FlinnSchema AI audit analyses your website across 26 factors including schema markup quality, E-E-A-T signals, AI crawler access, Reddit community presence, content freshness, conversational content structure, LLM readability, and llms.txt presence. You receive an overall AI visibility score (capped at 90%) with detailed breakdowns and actionable recommendations.

Question 5

How long does schema markup implementation take?

Accepted Answer

Implementation typically takes 1-2 weeks depending on the size and complexity of your store. This includes a full audit, hand-coded JSON-LD markup for all key pages, validation against Google Rich Results Test and Schema.org, and comprehensive documentation.

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