What is AI visibility and why does it matter for e-commerce?

AI visibility refers to how easily AI assistants like ChatGPT, Perplexity, and Gemini can find, understand, and recommend your business. As more consumers use AI instead of traditional search engines to find products and services, businesses without structured data are invisible to this growing channel. Gartner predicts traditional search volume will drop 25% by 2026.

What is JSON-LD schema markup?

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding structured data using the Schema.org vocabulary. It tells AI systems and search engines exactly what your business is, what you sell, your reviews, FAQs, and more in a machine-readable format. It is embedded in your website HTML and is invisible to users but critical for AI comprehension.

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the practice of optimising your website content and structured data specifically for AI-powered search engines and assistants. Unlike traditional SEO which focuses on Google rankings, GEO focuses on making your business recommendable by ChatGPT, Perplexity, Gemini, and other AI systems.

How does the FlinnSchema AI audit work?

The FlinnSchema AI audit analyses your website across 26 factors including schema markup quality, E-E-A-T signals, AI crawler access, Reddit community presence, content freshness, conversational content structure, LLM readability, and llms.txt presence. You receive an overall AI visibility score (capped at 90%) with detailed breakdowns and actionable recommendations.

How long does schema markup implementation take?

Implementation typically takes 1-2 weeks depending on the size and complexity of your store. This includes a full audit, hand-coded JSON-LD markup for all key pages, validation against Google Rich Results Test and Schema.org, and comprehensive documentation.

Insights & Case Studies

Blog

AI visibility strategies, client success stories, and the latest in schema markup and generative engine optimisation.

How to Use FinancialProduct Schema to Win AI Finance Searches

Learn how to implement FinancialProduct schema markup to help AI search engines cite your financial products and services in their responses.

Flinn Evans18 Jul 2026

Schema MarkupFinancialProduct SchemaAI SearchJSON-LDLLM SEOFinance SEOStructured Data

How to Use WebPage Schema to Help AI Search Understand Your Site

Learn how to implement WebPage schema markup so AI search engines like ChatGPT and Perplexity can understand and cite your site accurately.

Flinn Evans17 Jul 2026

Schema MarkupWebPage SchemaAI VisibilityJSON-LDLLM SEOStructured DataAI Search

How to Use MediaObject Schema to Get Cited in AI Search

Learn how to implement MediaObject schema markup so AI search engines like ChatGPT and Perplexity can find, understand, and cite your media content.

Flinn Evans16 Jul 2026

Schema MarkupMediaObject SchemaAI VisibilityJSON-LDLLM SEOStructured DataAI Search

How to Use Offer Schema to Win AI Shopping Recommendations

Learn how to implement Offer schema markup so AI search engines like ChatGPT and Perplexity recommend your products to shoppers. Practical guide with JSON-LD examples.

Flinn Evans15 Jul 2026

Schema MarkupOffer SchemaAI ShoppingJSON-LDE-commerce SEOAI VisibilityShopify SEOLLM SEO

How to Use SoftwareApplication Schema to Get Cited by AI Search

Learn how to implement SoftwareApplication schema markup so AI search engines like ChatGPT and Perplexity cite your software product correctly.

Flinn Evans14 Jul 2026

Schema MarkupSoftwareApplication SchemaAI VisibilityJSON-LDLLM SEOStructured DataSaaS SEO

How to Use AboutPage Schema to Build Brand Trust in AI Search

Learn how to implement AboutPage schema markup to build brand trust in AI search engines like ChatGPT, Perplexity, and Gemini. Practical JSON-LD guide.

Flinn Evans13 Jul 2026

Schema MarkupAboutPage SchemaAI VisibilityJSON-LDBrand TrustLLM SEOStructured Data

How to Use hasMap and geo Schema to Win Local AI Search

Learn how to use hasMap and geo schema markup to help AI search engines like ChatGPT and Perplexity find and cite your local business accurately.

Flinn Evans12 Jul 2026

Schema MarkupLocal SEOAI VisibilityJSON-LDgeo SchemahasMap SchemaLLM SEOLocal AI Search

How to Use NutritionInformation Schema to Win AI Food Searches

Learn how to implement NutritionInformation schema markup so AI search engines like ChatGPT and Perplexity cite your food products and recipes.

Flinn Evans11 Jul 2026

Schema MarkupNutritionInformationAI VisibilityFood SEOJSON-LDRecipe SchemaLLM SEOShopify SEO

How to Use Speakable Schema on a Shopify Store

Learn how to implement Speakable schema on your Shopify store to get cited by AI and voice search engines. Practical JSON-LD guide with real examples.

Flinn Evans10 Jul 2026

Speakable SchemaShopify SEOSchema MarkupAI VisibilityVoice SearchJSON-LDLLM SEOStructured Data

How to Use EducationalOccupationalCredential Schema for AI Trust

Learn how to implement EducationalOccupationalCredential schema to signal expertise to AI search engines and build trust with ChatGPT, Perplexity, and Gemini.

Flinn Evans8 Jul 2026

Schema MarkupAI VisibilityJSON-LDLLM SEOEducationalOccupationalCredentialStructured DataAI Trust

How to Use OpeningHoursSpecification Schema for AI Search

Learn how to implement OpeningHoursSpecification schema so AI search engines like ChatGPT and Perplexity surface your correct opening hours every time.

Flinn Evans7 Jul 2026

Schema MarkupOpeningHoursSpecificationAI SearchLocal SEOJSON-LDStructured DataAI Visibility

How to Use MerchantReturnPolicy Schema for AI Shopping Trust

Learn how MerchantReturnPolicy schema markup signals trust to AI shopping engines like ChatGPT and Perplexity, boosting your e-commerce visibility.

Flinn Evans6 Jul 2026

Schema MarkupMerchantReturnPolicyAI VisibilityE-commerce SEOJSON-LDShopify SEOLLM SEOStructured Data

How to Use Brand Schema to Protect Your Identity in AI Search

Learn how Brand schema markup helps AI search engines like ChatGPT and Perplexity correctly identify and cite your business. Protect your brand identity today.

Flinn Evans5 Jul 2026

Brand SchemaAI VisibilitySchema MarkupJSON-LDLLM SEOAI SearchStructured DataBrand Identity

How to Use ContactPoint Schema to Help AI Route Enquiries

Learn how to implement ContactPoint schema so AI search engines like ChatGPT and Perplexity correctly route customer enquiries to your business.

Flinn Evans4 Jul 2026

Schema MarkupContactPoint SchemaJSON-LDAI VisibilityLLM SEOStructured DataAI Search

How to Use AggregateRating Schema to Influence AI Recommendations

Learn how AggregateRating schema markup helps AI search engines like ChatGPT and Perplexity recommend your products with confidence. Practical setup guide.

Flinn Evans3 Jul 2026

Schema MarkupAggregateRatingAI VisibilityJSON-LDLLM SEOStructured DataE-commerce SEO

How to Use ImageObject Schema to Get Cited in AI Visual Search

Learn how ImageObject schema markup helps AI search engines understand your images and cite your brand in visual search results. Practical JSON-LD guide.

Flinn Evans2 Jul 2026

Schema MarkupImageObjectAI VisibilityJSON-LDVisual SearchStructured DataLLM SEO

How to Use CollectionPage Schema to Win AI Category Searches

Learn how CollectionPage schema markup helps your category pages get cited by AI search engines like ChatGPT and Perplexity. Practical tips and JSON-LD examples.

Flinn Evans1 Jul 2026

Schema MarkupCollectionPage SchemaAI VisibilityJSON-LDLLM SEOCategory PagesShopify SEOE-commerce SEO

How to Use Franchise Schema to Win AI Search Across Locations

Learn how to implement Franchise schema markup so AI search engines like ChatGPT and Perplexity recommend your brand across every location. Practical guide.

Flinn Evans30 Jun 2026

Schema MarkupFranchise SEOAI VisibilityLocal SEOJSON-LDLLM SEOStructured Data

How to Use ProfilePage Schema to Build Brand Authority in AI Search

Learn how ProfilePage schema markup signals brand authority to AI search engines like ChatGPT and Perplexity. A practical implementation guide.

Flinn Evans29 Jun 2026

Schema MarkupProfilePage SchemaAI VisibilityBrand AuthorityJSON-LDLLM SEOStructured Data

How to Use SpecialAnnouncement Schema for Timely AI Citations

Learn how to implement SpecialAnnouncement schema so AI search engines like ChatGPT and Perplexity cite your time-sensitive content accurately and quickly.

Flinn Evans28 Jun 2026

Schema MarkupSpecialAnnouncement SchemaAI VisibilityJSON-LDLLM SEOStructured DataAI Search