What is AI visibility and why does it matter for e-commerce?

AI visibility refers to how easily AI assistants like ChatGPT, Perplexity, and Gemini can find, understand, and recommend your business. As more consumers use AI instead of traditional search engines to find products and services, businesses without structured data are invisible to this growing channel. Gartner predicts traditional search volume will drop 25% by 2026.

What is JSON-LD schema markup?

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding structured data using the Schema.org vocabulary. It tells AI systems and search engines exactly what your business is, what you sell, your reviews, FAQs, and more in a machine-readable format. It is embedded in your website HTML and is invisible to users but critical for AI comprehension.

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the practice of optimising your website content and structured data specifically for AI-powered search engines and assistants. Unlike traditional SEO which focuses on Google rankings, GEO focuses on making your business recommendable by ChatGPT, Perplexity, Gemini, and other AI systems.

How does the FlinnSchema AI audit work?

The FlinnSchema AI audit analyses your website across 26 factors including schema markup quality, E-E-A-T signals, AI crawler access, Reddit community presence, content freshness, conversational content structure, LLM readability, and llms.txt presence. You receive an overall AI visibility score (capped at 90%) with detailed breakdowns and actionable recommendations.

How long does schema markup implementation take?

Implementation typically takes 1-2 weeks depending on the size and complexity of your store. This includes a full audit, hand-coded JSON-LD markup for all key pages, validation against Google Rich Results Test and Schema.org, and comprehensive documentation.

Insights & Case Studies

Blog

AI visibility strategies, client success stories, and the latest in schema markup and generative engine optimisation.

ChatGPT vs Perplexity vs Gemini: Which Sends Real Customers?

ChatGPT, Perplexity, and Gemini all send referral traffic — but which one converts? Here's what the data says for e-commerce brands in 2026.

Flinn Evans1 Sept 2026

AI searchChatGPTPerplexityGeminiAI visibilityLLM SEOGEOe-commerce SEO

More Content or Better Schema: Which Fixes AI Visibility?

Digital PR vs Link Building: What Earns AI Citations

Digital PR vs link building — which strategy earns citations in ChatGPT, Perplexity, and Gemini? Learn what AI search engines actually reward in 2026.

Flinn Evans26 Aug 2026

AI visibilitydigital PRlink buildingAI citationsLLM SEOGEOgenerative engine optimisationAI search

Which Rich Results Still Win Clicks After Google's 2026 Cuts

Google cut several rich result types in 2025–2026. Find out which schema markup still drives real clicks and visibility in search and AI answers.

Flinn Evans23 Aug 2026

Rich ResultsSchema MarkupGoogle SEOStructured DataJSON-LDAI SearchLLM SEOE-commerce SEO

Best Website Platforms for AI Search Visibility in 2026

Compare the best website platforms for AI search visibility in 2026. Shopify, WordPress, Webflow and more, rated for schema support and AI crawlability.

Flinn Evans20 Aug 2026

AI visibilitywebsite platformsschema markupShopify SEOWordPress SEOAI searchLLM SEOstructured dataGEO2026

Google Ads vs AI Visibility: Where to Put Your Budget

Google Ads or AI visibility? We break down the costs, returns, and strategy behind both so you can decide where your budget works hardest in 2025.

Flinn Evans17 Aug 2026

AI visibilityGoogle AdsLLM SEOGEObudget strategyAI searchschema markupe-commerce SEO

Profound vs Peec vs Otterly: Which AI Visibility Tool to Buy

Comparing Profound, Peec, and Otterly for AI visibility tracking? We break down features, pricing, and what each tool actually does well.

Flinn Evans14 Aug 2026

AI VisibilityGEO ToolsAI SearchBrand MonitoringLLM SEOGenerative Engine OptimisationAI Search ToolsProfoundPeecOtterly

Should You Hire a GEO Agency or Do AI Visibility Yourself?

Hiring a GEO agency or doing AI visibility yourself? This guide breaks down the real trade-offs, costs, and when each approach makes sense for your business.

Flinn Evans11 Aug 2026

GEOAI VisibilityGenerative Engine OptimisationSchema MarkupAI SEOLLM SEOE-commerce SEOShopify SEO

How Much Does Generative Engine Optimisation Cost in 2026?

Wondering what generative engine optimisation costs in 2026? We break down real pricing tiers, what's included, and what to watch out for.

Flinn Evans8 Aug 2026

Generative Engine OptimisationGEO PricingAI SEOLLM SEOSchema MarkupAI VisibilityE-commerce SEOShopify SEO

Agentic Commerce: What Shopify Merchants Must Do in 2026

Agentic commerce is reshaping how AI buys on behalf of shoppers. Here's what Shopify merchants must do in 2026 to stay visible and get chosen.

Flinn Evans5 Aug 2026

Agentic CommerceShopify SEOAI SearchSchema MarkupLLM SEOAI VisibilityE-commerce 2026

Google Dropped FAQ Rich Results: Is FAQ Schema Dead?

Google removed FAQ rich results for most sites. But FAQ schema still matters for AI search. Here's what changed, what didn't, and what to do now.

Flinn Evans2 Aug 2026

FAQ SchemaStructured DataAI SearchSchema MarkupJSON-LDGoogle Rich ResultsLLM SEOAI Visibility

Google Made AI Mode the Default: What Your Business Does Next

Google's AI Mode is now the default search experience. Here's what that means for your business and the practical steps you need to take right now.

Flinn Evans30 Jul 2026

AI SearchGoogle AI ModeAI VisibilitySchema MarkupLLM SEOE-commerce SEOSearch Strategy

Cloudflare Blocks AI Crawlers by Default: What to Do Now

Cloudflare now blocks AI crawlers by default. Here's exactly what that means for your AI visibility and the steps you need to take right now.

Flinn Evans27 Jul 2026

AI VisibilityCloudflareAI CrawlersSchema MarkupLLM SEOTechnical SEOGPTBotPerplexityChatGPT SEO

ChatGPT Has Ads Now: Does Organic AI Visibility Still Matter?

ChatGPT now shows ads. We break down what this means for organic AI visibility, structured data, and whether brands still need to optimise for AI search.

Flinn Evans24 Jul 2026

AI visibilityChatGPT adsLLM SEOAI searchorganic AI searchschema markupstructured dataAI search optimisation

Prompt Research: The New Keyword Research for AI Search

Prompt research is replacing keyword research for AI search. Learn how to find the prompts your customers type into ChatGPT and optimise your site to win them.

Flinn Evans21 Jul 2026

AI SearchPrompt ResearchLLM SEOAI VisibilityKeyword ResearchChatGPT SEOPerplexity SEOSchema Markup