How to Increase Your AI Visibility Score

Start With What Matters Most

Not all improvements are created equal. The FlinnSchema audit weights each of the 26 factors by its actual impact on AI visibility, so a small improvement in the right area can move your score dramatically. This guide works through the changes in order of impact — highest first.

1. Implement JSON-LD Schema Markup

Impact: Very High (2.2x multiplier)

Schema markup is the single most important factor in the entire audit. It's the machine-readable language that tells AI engines exactly what your business is, what you sell, and how to describe you.

What to do:

• Add JSON-LD structured data to every page. At minimum, your homepage needs an Organization or LocalBusiness schema with your business name, address, contact details, logo, and social profile URLs.
• Product and service pages need Product or Service schema with pricing, descriptions, and availability.
• Always use JSON-LD format, not Microdata or RDFa. AI engines parse JSON-LD most reliably.
• Validate your schema using Google's Rich Results Test and the Schema.org Validator.

This single change can boost your score by 10-15 percentage points if you currently have no schema at all.

2. Build E-E-A-T Signals

Impact: Very High (2.1x multiplier)

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google introduced it and AI engines have adopted it as a core trust signal.

What to do:

• Create an About page that establishes your credentials, experience, and expertise in your industry.
• Add author bios to your content with real names, photos, and professional backgrounds.
• Include credentials and certifications where relevant — industry memberships, qualifications, awards.
• Link to authoritative sources and cite data in your content. AI engines check whether your claims are backed by credible references.
• If you have case studies or client results, publish them. Real-world experience is exactly what the first E in E-E-A-T measures.

3. Complete Your Schema Properties

Impact: Very High (2.0x multiplier)

Having schema markup is step one. Making it complete is step two. A skeleton schema with just a business name and address doesn't give AI engines much to work with.

What to do:

• Fill in every recommended property for your schema types. For Organization, that means description, foundingDate, numberOfEmployees, areaServed, and more.
• For Product schema, include price, priceCurrency, availability, brand, sku, description, and image.
• Make sure your schema data matches your visible page content. Discrepancies reduce trust.
• Use stable entity identifiers across pages so AI engines can connect information about the same entity.

4. Expand Schema Type Coverage

Impact: High (1.9x multiplier)

Different schema types help AI engines understand different aspects of your business. The more types you cover, the more complete the picture.

Key schema types to implement:

• Organization or LocalBusiness — Your business entity (required)
• Product or Service — What you sell
• FAQPage — Questions and answers (extremely powerful for AI citations)
• AggregateRating and Review — Trust signals from customers
• BreadcrumbList — Site hierarchy and navigation
• WebSite with SearchAction — Sitelinks search box potential
• Article or BlogPosting — For content pages

5. Optimise Content for LLM Readability

Impact: High (1.8x multiplier)

AI engines don't read your content the way humans do. They need clear, well-structured information they can parse and summarise accurately.

What to do:

• Use clear heading hierarchy (H1, H2, H3) that outlines the topic logically.
• Write in short, factual paragraphs. Lead with the key information, then expand.
• Use bullet points for lists of features, services, or specifications.
• Include specific details rather than vague marketing language. "We serve 500+ clients across Kent and London" is better than "We serve many clients across the region."
• Answer questions directly. If a section is about pricing, state the prices. If it's about your service area, list the locations.

6. Build Review Presence

Impact: High (1.7x multiplier)

Third-party reviews are one of the hardest factors to game, which is exactly why AI engines weight them so heavily. A business with 200 Trustpilot reviews and a 4.7 rating gets recommended. A business with zero reviews doesn't.

What to do:

• Claim and actively manage your Google Business Profile.
• Set up a Trustpilot profile and actively request reviews from customers.
• If you use other platforms (Feefo, Reviews.io), maintain those too.
• Respond to reviews — both positive and negative. Activity signals a real, engaged business.
• Add AggregateRating schema to your site that reflects your actual ratings. AI engines cross-reference this with the source platforms.

7. Allow AI Crawlers

Impact: High (1.6x multiplier)

This is one of the simplest fixes with immediate impact. If AI crawlers are blocked in your robots.txt, they can't see your site at all.

What to do:

• Open your robots.txt file and check for User-agent: GPTBot, User-agent: ClaudeBot, User-agent: PerplexityBot, User-agent: GoogleOther, and User-agent: Bytespider.
• If any of these are followed by Disallow: /, remove the block.
• If they're not mentioned at all, add explicit allow rules. While most crawlers default to allowed, being explicit removes any ambiguity.
• This takes 5 minutes and can be the difference between being invisible and being indexed.

8. Add FAQ Structured Data

Impact: High (1.6x multiplier)

FAQ schema is uniquely powerful because it directly maps to how people use AI search. When someone asks ChatGPT a question, and your FAQ schema contains the answer, you're giving the AI engine pre-packaged, structured answers it can cite.

What to do:

• Create a comprehensive FAQ page or add FAQ sections to your key service pages.
• Implement FAQPage schema with proper Question and Answer markup.
• Write answers that are detailed enough to be useful but concise enough to be quotable.
• Focus on the questions your customers actually ask, not the ones you wish they'd ask.

9. Write Conversational Content

Impact: High (1.5x multiplier)

AI engines generate conversational responses. Content that's already written in a natural, conversational tone is easier for them to cite directly.

What to do:

• Include sentences that could be directly quoted in an AI response. "FlinnSchema helps e-commerce businesses become visible to AI search engines through structured data implementation and content optimisation" is quotable. "We leverage cutting-edge solutions to empower your digital transformation" is not.
• Write in a way that answers implied questions. Every paragraph should address a question someone might ask.
• Avoid jargon where possible. When you must use technical terms, define them in context.

10. Create an LLMs.txt File

Impact: High (1.5x multiplier)

LLMs.txt is a relatively new standard — a plain text file at your domain's root that gives AI systems a concise, structured overview of your business.

What to do:

• Create a file at yourdomain.com/llms.txt.
• Include your business name, a brief description, your key services, contact information, and any other facts you'd want an AI engine to know.
• Keep it factual and structured — this is a reference document, not a marketing page.
• Reference it in your robots.txt so crawlers know it exists.

The Medium-Impact Wins

After addressing the high-impact factors above, these standard-impact improvements will continue to push your score upward:

• Build Reddit presence (1.4x) — Participate genuinely in relevant subreddits. AI engines, especially Perplexity, pull heavily from Reddit discussions.
• Keep content fresh (1.3x) — Update your key pages regularly. AI engines favour recent content over stale information.
• Add social profiles to schema (1.2x) — Include sameAs links to your LinkedIn, Twitter, and Facebook in your Organization schema.
• Increase content depth (0.9x) — Thin pages with little content don't get cited. Aim for substantive, comprehensive pages on your core topics.
• Verify robots.txt and sitemap (0.9x) — Make sure your sitemap.xml exists, is valid, and includes all important pages.

What Not to Waste Time On (Yet)

The low-impact factors — HTTPS, mobile viewport, basic meta tags, page performance — still matter, but most websites already pass them. If you're scoring below 50%, your time is far better spent on schema markup and trust signals than on shaving 200ms off your load time.

Fix the high-impact factors first. The scoring system is designed to reward this approach.

Track Your Progress

After making changes, re-run your audit to see the impact immediately. Free users get 5 refreshes. Premium subscribers get unlimited refreshes, plus a progress tracking dashboard that charts your score over time, daily automated re-audits, and LLM prompt testing that shows whether AI engines are actually mentioning your business.

Run your free audit now to see where you stand and identify the highest-impact improvements for your site.